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This calculator uses the same formula used by industry analysts to estimate missed call revenue loss for home service businesses.
Industry data shows roofing contractors miss 27% of incoming calls on average. Each missed call is a homeowner who called someone else.
We use a conservative 30% close rate. Real roofers who answer promptly often close 35–50% of leads. This calculator may understate your loss.
Missed calls also cost you referrals, Google reviews, and neighborhood reputation. The compounding loss is 2–3x the direct revenue figure.
It uses a conservative formula (weekly calls × miss rate × job value × 52 weeks × 30% close rate). Real-world losses are often higher because we don't account for referral revenue, repeat customers, or the compounding effect of storm season spike volumes.
Industry benchmarks show 25–35% close rates for inbound roofing leads. We use 30% as a middle estimate. If you close at a higher rate, your actual losses are bigger than what this calculator shows.
Industry data shows 27% of inbound calls go unanswered. For a contractor getting 20 calls per week, that's 5–6 missed calls. During storm season when call volume spikes 10x, the miss rate often exceeds 40%.
When you miss a call, Lead Guard answers, qualifies the lead, records damage type and urgency, and sends you an intake report in real-time. You call the homeowner back with full context instead of starting from zero. It runs 24/7 — nights, weekends, storm season.
If you're losing $39,000/year to missed calls and Lead Guard recovers even 20% of that, you recover $7,800/year. That's a 2.2x return on the $3,588 annual cost — before you count the jobs closed in month 1.
Pulse Lead Guard captures every missed call and delivers qualified leads to your dashboard before you wake up.